Attracting Viewers through Advertisement by Using Code Mixing: A Sociolinguistics Study
نویسندگان
چکیده
The artcile aims to clarify what types of code mixes are used in TV advertisements and why mixing is because a trend or style speech society, particularly among young people has evolved the phenomenon changing code. Bilingualism always involves use daily conversation people. This research was carried out with qualitative description. transcript by note as an instrument, for purpose this research. Note that video transcription method used. information 30 ads. Data from were all published on Tuesday, 1 June 2021, through Saturday 6 television ads selected researchers. result compatible lexicalization insertion which appears advertising. 4 reasons found, namely talking specific subject, interjection, intention content group identity expression.
 Keywords: Sociolinguistic, Code Mixing, Advertisement Analysis
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ژورنال
عنوان ژورنال: Anglophile Journal
سال: 2022
ISSN: ['2746-8631']
DOI: https://doi.org/10.51278/anglophile.v2i2.304